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Integrate AI chatbots with ActiveCampaign

We help small teams power big businesses with intelligent marketing automation.


Overview

ActiveCampaign is a marketing automation platform that helps businesses create and automate personalized customer experiences.

It offers tools for email marketing, sales automation, and integrates with over 900 applications, serving customers in more than 170 countries.

Integration Guide

Step-by-Step Guide to Create a Webhook in ActiveCampaign

  1. Access Developer Settings:

    • Click on the Settings (gear icon) in your ActiveCampaign account.
    • Select Developer from the left menu.
  2. Manage Webhooks:

    • Click the "Manage Webhooks" button.
    • Click the "Add" button to create a new webhook.
  3. Choose Webhook Type:

    • A modal window will appear. Choose the type of webhook you want to create (Standard or Custom Object).
  4. Complete Webhook Details:

    • Name: Provide a name for your webhook.
    • URL: Enter the URL where the webhook will post data.
    • Select Action/Event: From the "Type" dropdown, select the action or event that will trigger the webhook. You can select multiple events.
    • Initialization Source: Choose where the action(s) should initialize from (e.g., contact action or account user action).
    • List Association: If applicable, select the list with which the webhook should be associated.
  5. Save the Webhook:

    • Click the "Save" button to finalize the creation of your webhook.
  6. Testing the Webhook:

    • To test your webhook, click the "Send Sample Data" button on the Webhooks page to send test data to the specified URL.

Important Notes:

  • Ensure the receiving application accepts POST requests and has an API.
  • ActiveCampaign only supports sending HTTPS requests to the default HTTPS port (443).
  • Webhook payloads cannot be customized, and authorization is limited to the URL and URL parameters.

Configure OpenAssistantGPT Webhook

Follow this guide to configure the OpenAssistantGPT webhook: Configure Webhook

Application Usefulness

ActiveCampaign is invaluable for integrating with OpenAssistantGPT inquiries due to its powerful automation and webhook capabilities.

When users submit inquiries through OpenAssistantGPT, ActiveCampaign can capture their email addresses and trigger automated workflows. This allows businesses to respond promptly with personalized follow-ups, send relevant information, or add users to specific marketing lists based on their inquiries.

Moreover, ActiveCampaign's extensive integration options with over 900 applications enhance its functionality, enabling seamless connections with other tools that may be used alongside OpenAssistantGPT. This integration not only improves user engagement but also streamlines the management of inquiries, making it easier for businesses to nurture leads and maintain strong customer relationships.

Platform Details